Unit10Advertising

JobInterviewsListeningPracticeLanguageFocusAVideo2Warm-upVideo1BusinessCultureUNIT10CONTENTSPartIPartIIPartIIIPartIVPartVLanguageFocusBPartVIPartVII

PartIWarm-up

Workinpairs.Thefollowingarelogosofeightfamouscompanies.Howandwheredotheyadvertisetheirproducts?Ikea:cataloguesNestlé:TVcommercials,magazinesMcDonald’s:sportssponsorship,outdoorbillboards,TVcommercialsChinaUnicom:outdoorbillboards,TVcommercialsStarbucks:wordofmouthVolkswagon:magazines,TVcommercials,outdoorbillboards

PartIIListeningPractice

Task1Listentotheadvertisingsloganstwice,andthendecidewhichcompaniestheyarefrom.Thefirstonehasbeendoneforyou.Script

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Task2

1.ListentoMartinJones,anAdvertisingManager,talkingabouthisjobandfillintheblanks.Scriptproductscompaniesimagehearreadinformationrespondtoprospectssalespeoplecustomers

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2.Listentotheadvertisementsfromthreeadvertisingagencies:Verity,ImpactAdsandTransworld.Whatdifferentimagesdotheystressintheirads?acbScript

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PartIIILanguageFocusA

Follow-upPractice1.1.Reviewthefollowingmethodsbywhichacompanycanadvertiseitsproduct.Haveyounoticedtheseformsofadvertisingmediainyourdailylife?Canyougivethenamesofthecompanieswhoapplythesemethods?Referenceanswer:Leafletsflyers:localshopsandfitnessclubsShowrooms:Nokia,ToyotaSportssponsorship:Coca-Cola,BenzRadioadvertising:localrestaurantsTVcommercials:Amway,McDonald’sTheInternet:IBMMagazines:Omega,DellOutdoorbillboards:ChinaUnicom,PetroChina

Follow-upPractice2.ListentothedialoguebetweentwostaffmembersfromAdvertisingDepartmentabouttheirchoiceofadvertisingapproaches.Howdotheyevaluatetheiroptions?Scriptexpensivebudgettooexpensivehighwaysubwaytrainyoungpeople

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PartIVVideo1Advertisingmedia

Pre-viewing1.SupposeyouaretheAdvertisingManagerofaclothingcompany.Thecompa