CONSUMERBRAND

BrandKPIsforgaminghardwareperipherals:DazzinBrazil

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonDazz’sperformanceinthegaminghardwareperipheralmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July-August2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

54%ofDazzusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Dazz’sbrandingresonatesmorewithMillennials

?Dazzgenerallyappealstowomenmorethanmen

?AmongDazzenthusiasts,35%fallunderthehigh-incomecategory

?Consumerswanttheirgaminghardwareperipheralbrandstohaveauthenticity,reliability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

?Dazzrankstenthinawarenesswithinthegaminghardwareperipheralmarket

?ThepopularityratingofDazzis21%

?DazzranksoutsidetheTop10inusage

?Intermsofloyalty,DazzisoutsidetheTop10inBrazil?Dazzhasascoreof