CONSUMERBRAND

BrandKPIsforheadphones:AudioTechnicaintheUnitedStates

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonAudioTechnica’sperformanceintheheadphonemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July-August2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

56%ofAudioTechnicausersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?AudioTechnica’sbrandingresonatesmorewithGenZ

?AudioTechnicagenerallyappealstomenmorethanwomen

?AmongAudioTechnicaenthusiasts,38%fallunderthehigh-incomecategory

?Consumerswanttheirheadphonebrandstohavereliability,highvalue,andcoolness

Howdoesthebrandperforminthemarket??AudioTechnicaranksoutsidetheTop10inawarenesswithintheheadphonemarket

?ThepopularityratingofAudioTechnicais19%

?AudioTechnicaranksoutsidetheTop10inusage?Intermsofloyalty,AudioTechnicaisoutsidetheTop

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