CONSUMERBRAND

BrandKPIsforgaminghardwareperipherals:T-DaggerinBrazil

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonT-Dagger’sperformanceinthegaminghardwareperipheralmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July-August2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

69%ofT-DaggerusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?T-Dagger’sbrandingresonatesmorewithMillennials?T-Daggergenerallyappealstowomenmorethan

men

?AmongT-Daggerenthusiasts,33%fallunderthehigh-incomecategory

?Consumerswanttheirgaminghardwareperipheralbrandstohaveauthenticity,reliability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??T-DaggerranksoutsidetheTop10inawarenesswithinthegaminghardwareperipheralmarket

?ThepopularityratingofT-Daggeris22%

?T-DaggerranksoutsidetheTop10inusage

?Intermsofloyalty,T-Dagge