Unit2
BlueJeans
ContentsLearningObjectivesStarterPassageAPassageBReadingSkillsUnit2BlueJeansSupplementaryReading
LearningObjectivesAfterstudyingthisunit,you’llbeableto:1.appreciatetheartistryofpoetry;2.knowthehistoryofbluejeans;3.havethebasicknowledgeofcowboypoetry.
StarterBluejeanshavebeenanimportantarticleofclothingforseveraldecades.Theyhaverisenfrombeingclothesforworkerstoadorningthemostbeautifulfashionmodels.Nolongerasymbolofphysicallabor,nowbluejeanshavebecomeoneofpopcultureanddesignfashion.
Starter21st20th19thWhilethe19thcenturysawthestartofoneofthemostwell-knownjeansproducersintheworld,LeviStraussCo.,the20thcenturyborewitnesstothebluejeans’slowlybecomingasymbolofpopculture.Whatdoesthe21stcenturyholdforbluejeans?
PassageAJacobDavis：inventorofjeansDoYouKnow?Birth:1831inRigaLatviaDeath:1908inSanFrancisco,California
PassageABirth:February26,1829inButtenheim,GermanyDeath:September26,1902inSanFrancisco,CaliforniaDoYouKnow?LeviStrauss:inventorofjeans
PassageADoYouKnow?About——Levi’sInthelistoftopmarketplayersinthefashionindustry,themostshiningnameisLevi’sfashionbrand.LeviStraussCo.(LSCO)wasnamedafteritsfounderLeviStraussin1853.Sincethenthejourneyofitssuccesshasbeengoingon.Ithascastitsspellinmorethan110countries.Thereisnoothercompanywithacomparableglobalpresenceinthejeansandcasualpantsmarkets.Levi’smarket-leadingapparelproductsaresoldundertheLevis?,Dockers?andLeviStraussSignature?brands.
PassageATheSisterhoodOfTheTravelingPantsDoYouKnow?Asfourbestfriendsspendtheirfirstsummerapartfromoneanother,theyshareamagicalpairofjeans.Despitebeingofvariousshapesandsizes,eachoneofthemfitsperfectlyintothepants.Tokeepintouch,theypassthepantstoeachotherasth