SalesUNIT8
目录CONTENTSListeningPracticeFunListeningExtensiveListening
01ListeningPractice
Pre-ListeningListentothefollowingbusinessphilosophiesofsomecorporationsandtrytounderstandthemeaningofthewords.1运营理念：“冒险主义与保守主义相结合”。运营理念：“挑战现状”。运营理念：“学习和掌握技术并不难”。运营理念：“将每个人的积极性都调动起来”。运营理念：“走在竞争者的前列”。
Pre-ListeningListentoapassageabouthowtoachievebusinesssuccessinsalesandmarketingandfillintheblanks2principlesmarketinglesscostsalespotentialpoormarketingexpensespennywiseandpoundfoolishtakerisksafforddeliverresponsibleattitudeefficiencyexpand
LadiesandGentlemen,todayIamgoingtosharemyexperienceinbusinesswithyou.Ifyouwanttodoyourbusinesswell,thenyoumightconsiderthefollowingprinciples.Firstofall,providemoreandbetterproductsandservicestolargernumbersofpeopleatlesscost.Secondly,marketingiseverything.Itisthekeytolettingtheworldknowaboutyourproductsandservices.Therehavebeenmanyproductsthathadgreatsalespotential,buthavefailedowingtopoormarketing.Thirdly,keepingatightcontrolonexpenses—whileatthesametimeavoidingbeing“pennywiseandpoundfoolish”,isawisebusinesspractice.Then,theremustbeawillingnesstotakerisks.Youshouldnotriskmorethanyoucanaffordtolose,butyoucan’taffordnottotakecertainbusinessrisks.Besides,anentrepreneurmustdelivergoodqualityproductsandservicesandsupportthemwitharesponsibleattitudetowardsshortcomingsandfaultyproducts.2Script
Lastbutnotleast,thebusinessmenshouldalwayslookforwaystoimprovetheirgoodsandservices,aswellaswaystoincreaseefficiencyandexpandtheirmarketingreach.I’vejustrevealedahandfulofuniversalprinciplesofbusinesssuccess.Ifyouapplythem,theycancontributetowardsyourownbusinesssuccess.2Script
Listentothepassageandfillintheblanks.1CoreListeningcomeupwithdefinereviewpositionfulfillscontact