CONSUMERBRAND

BrandKPIsforheadphones:XiaomiinBrazil

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonXiaomi’sperformanceintheheadphonemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July-August2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

76%ofXiaomiusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Xiaomi’sbrandingresonatesmorewithGenZ

?Xiaomigenerallyappealstowomenandmenequally?AmongXiaomienthusiasts,35%fallunderthehigh-

incomecategory

?Consumerswanttheirheadphonebrandstohavereliability,authenticity,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

?Xiaomiranksfifthinawarenesswithintheheadphonemarket

?ThepopularityratingofXiaomiis40%

?Xiaomiranksfourthinusage

?Intermsofloyalty,XiaomiisfourthinBrazil

?Xiaomihasascoreof28%formediabuzz

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Sources:StatistaConsumerInsightsGlobal,asofNovem