CONSUMERBRAND

BrandKPIsforheadphones:

ZebronicsinIndiConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonZebronics’performanceintheheadphonemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July-August2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

65%ofZebronicsusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Zebronics’brandingresonatesmorewithMillennials?Zebronicsgenerallyappealstomenmorethan

women

?AmongZebronicsenthusiasts,40%fallunderthehigh-incomecategory

?Consumerswanttheirheadphonebrandstohavecoolness,authenticity,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??Zebronicsrankstenthinawarenesswithintheheadphonemarket

?ThepopularityratingofZebronicsis23%

?Zebronicsranksninthinusage

?Intermsofloyalty,ZebronicsisoutsidetheTop10inIndia

?Zebronicshasascoreof19%formediabuzz

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Sources:Statista