CONSUMERBRAND

BrandKPIsforDIYgardenonlineshops:WickesintheUnitedKingdom

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonWickes’performanceintheDIYgardenonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

82%ofWickesusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Wickes’brandingresonatesmorewithGenX

?Wickesgenerallyappealstomenmorethanwomen?AmongWickesenthusiasts,36%fallunderthehigh-

incomecategory

?ConsumerswanttheirDIYgardenonlineshopbrandstohavereliability,honesty/trustworthiness,andfriendliness

Howdoesthebrandperforminthemarket??WickesranksfourthinawarenesswithintheDIYgardenonlineshopmarket

?ThepopularityratingofWickesis35%

?Wickesrankseighthinusage

?Intermsofloyalty,WickesiseighthintheUnitedKingdom

?Wickeshasascoreof