CONSUMERBRAND
BrandKPIsforDIYgardenonlineshops:WaltonsintheUnitedKingdom
ConsumerInsightsreport
December2024
DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact
Introduction:studydetails
ThereportMethodology
ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.
Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.
ThisreportisbasedonWaltons’performanceintheDIYgardenonlineshopmarket.
IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.
Design:OnlineSurvey
Duration:approx.15minutes
Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative
Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750
Sample:Internetusers,aged18-64,quotassetongenderandage
Fieldwork:March-April2024
2
Notes:
Sources:StatistaConsumerInsightsGlobal,asofDecember2024
67%ofWaltonsusersdisplayloyaltytowardsthebrandIntroduction:keyinsights
Whodoesthebrandappealto?
?Waltons’brandingresonatesmorewithMillennials?Waltonsgenerallyappealstomenmorethanwomen?AmongWaltonsenthusiasts,67%fallunderthehigh-
incomecategory
?ConsumerswanttheirDIYgardenonlineshopbrandstohavereliability,honesty/trustworthiness,andfriendliness
Howdoesthebrandperforminthemarket?
?WaltonsranksoutsidetheTop10inawarenesswithintheDIYgardenonlineshopmarket
?ThepopularityratingofWaltonsis16%
?WaltonsranksoutsidetheTop10inusage
?Intermsofloyalty,WaltonsisoutsidetheT