CONSUMERBRAND

BrandKPIsforDIYgardenonlineshops:WallMantrainIndia

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonWallMantra’sperformanceintheDIYgardenonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

85%ofWallMantrausersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?WallMantra’sbrandingresonatesmorewithGenZ?WallMantragenerallyappealstomenmorethan

women

?AmongWallMantraenthusiasts,36%fallunderthehigh-incomecategory

?ConsumerswanttheirDIYgardenonlineshopbrandstohaveauthenticity,honesty/trustworthiness,andfriendliness

Howdoesthebrandperforminthemarket??WallMantraranksfifthinawarenesswithintheDIYgardenonlineshopmarket

?ThepopularityratingofWallMantrais42%

?WallMantraranksseventhinusage

?Intermsofloyalty,WallMantraisfirstinIndia

?WallMan