CONSUMERBRAND

BrandKPIsforDIYgardenonlineshops:toominGermany

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

Thisreportisbasedontoom’sperformanceintheDIYgardenonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

83%oftoomusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?toom’sbrandingresonatesmorewithGenX

?toomgenerallyappealstowomenmorethanmen?Amongtoomenthusiasts,35%fallunderthehigh-

incomecategory

?ConsumerswanttheirDIYgardenonlineshopbrandstohavehighvalue,reliability,andfriendliness

Howdoesthebrandperforminthemarket??toomranksfourthinawarenesswithintheDIYgardenonlineshopmarket

?Thepopularityratingoftoomis33%

?toomrankstenthinusage

?Intermsofloyalty,toomisfifthinGermany

?toomhasascoreof18%formediabuzz

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Sources:StatistaConsumerInsightsGl