CONSUMERBRAND

BrandKPIsforhealthinsurance:BhartiAXAinIndia

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.

ThisreportisbasedonBhartiAXA’sperformanceinthehealthinsurancemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:September2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Ownership”

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

63%ofBhartiAXAownersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?BhartiAXA’sbrandingresonatesmorewithMillennials

?BhartiAXAgenerallyappealstomenmorethanwomen

?AmongBhartiAXAenthusiasts,48%fallunderthehigh-incomecategory

?Consumerswanttheirhealthinsurancebrandstohavehonesty/trustworthiness,highvalue,andauthenticity

Howdoesthebrandperforminthemarket?

?BhartiAXAranksninthinawarenesswithinthehealthinsurancemarket

?ThepopularityratingofBhartiAXAis31%

?BhartiAXArankstenthinownership

?Intermsofloyalt