CONSUMERBRAND

BrandKPIsforlaundrydetergent:SagrotaninGermany

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonSagrotan’sperformanceinthelaundrydetergentmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

78%ofSagrotanusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Sagrotan’sbrandingresonatesmorewithGenZ

?Sagrotangenerallyappealstowomenmorethanmen

?AmongSagrotanenthusiasts,43%fallunderthehigh-incomecategory

?Consumerswanttheirlaundrydetergentbrandstohavereliability,highvalue,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??Sagrotanrankssixthinawarenesswithinthelaundrydetergentmarket

?ThepopularityratingofSagrotanis22%

?SagrotanranksoutsidetheTop10inusage

?Intermsofloyalty,SagrotanisninthinGermany

?Sagrotanhasascoreof10%formediabuzz

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