CONSUMERBRAND

BrandKPIsforlaundrydetergent:OlainBrazil

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonOla’sperformanceinthelaundrydetergentmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

74%ofOlausersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Ola’sbrandingresonateswithGenXsimilarlytootherbrandsintheindustry

?Olagenerallyappealstowomenmorethanmen?AmongOlaenthusiasts,35%fallunderthehigh-

incomecategory

?Consumerswanttheirlaundrydetergentbrandstohavereliability,sustainability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??Olaranksninthinawarenesswithinthelaundrydetergentmarket

?ThepopularityratingofOlais19%

?OlaranksoutsidetheTop10inusage

?Intermsofloyalty,OlaisoutsidetheTop10inBrazil?Olahasascoreof8%formediabuzz

3

Sourc