CONSUMERBRAND

BrandKPIsforlaundrydetergent:CoquelinBrazil

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonCoquel’sperformanceinthelaundrydetergentmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

74%ofCoquelusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Coquel’sbrandingresonatesmorewithGenX

?Coquelgenerallyappealstowomenmorethanmen?AmongCoquelenthusiasts,49%fallunderthehigh-

incomecategory

?Consumerswanttheirlaundrydetergentbrandstohavereliability,sustainability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??CoquelranksoutsidetheTop10inawarenesswithinthelaundrydetergentmarket

?ThepopularityratingofCoquelis21%

?CoquelranksoutsidetheTop10inusage

?Intermsofloyalty,CoquelistenthinBrazil

?Coquelhasascoreof9%formediabuzz

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Sources: