CONSUMERBRAND

BrandKPIsforicecream:H?agen-DazsinBrazil

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonH?agen-Dazs’performanceintheicecreammarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Consumption”

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

88%ofH?agen-DazsconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?H?agen-Dazs’brandingresonatesmorewithGenX?H?agen-Dazsgenerallyappealstowomenmorethan

men

?AmongH?agen-Dazsenthusiasts,52%fallunderthehigh-incomecategory

?Consumerswanttheiricecreambrandstohaveauthenticity,reliability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??H?agen-Dazsranksninthinawarenesswithintheicecreammarket

?ThepopularityratingofH?agen-Dazsis49%

?H?agen-Dazsrankssixthinconsumption

?Intermsofloyalty,H?agen-Dazsi