CONSUMERBRAND

BrandKPIsforicecream:BenJerry’sinBrazil

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonBenJerry’sperformanceintheicecreammarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Consumption”

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

88%ofBenJerry’sconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?BenJerry’sbrandingresonatesmorewithMillennials

?BenJerry’sgenerallyappealstowomenmorethanmen

?AmongBenJerry’senthusiasts,49%fallunderthehigh-incomecategory

?Consumerswanttheiricecreambrandstohaveauthenticity,reliability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

?BenJerry’srankseighthinawarenesswithintheicecreammarket

?ThepopularityratingofBenJerry’sis39%

?BenJerry’sranksninthinconsumption

?Intermsofloyalty,