CONSUMERBRAND

BrandKPIsforhotels:HyattintheUnitedStates

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonHyatt’sperformanceinthehotelmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:June2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

76%ofHyattusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Hyatt’sbrandingresonatesmorewithGenX

?Hyattgenerallyappealstowomenandmenequally?AmongHyattenthusiasts,42%fallunderthehigh-

incomecategory

?Consumerswanttheirhotelbrandstohavefriendliness,honesty/trustworthiness,andhighvalue

Howdoesthebrandperforminthemarket??HyattranksoutsidetheTop10inawarenesswithinthehotelmarket

?ThepopularityratingofHyattis28%

?HyattranksoutsidetheTop10inusage

?Intermsofloyalty,HyattisoutsidetheTop10intheUnitedStates

?Hyatthasascoreof11%formediabuzz

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Sources:StatistaConsumerInsi