CONSUMERBRAND

BrandKPIsforicecream:DairyQueenintheUnitedStates

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonDairyQueen’sperformanceintheicecreammarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Consumption”

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

85%ofDairyQueenconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?DairyQueen’sbrandingresonateswithBabyBoomerssimilarlytootherbrandsintheindustry

?DairyQueengenerallyappealstowomenmorethanmen

?AmongDairyQueenenthusiasts,31%fallunderthehigh-incomecategory

?Consumerswanttheiricecreambrandstohaveauthenticity,highvalue,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??DairyQueenranksfirstinawarenesswithintheicecreammarket

?ThepopularityratingofDairyQueenis54%

?DairyQueenranksfou