CONSUMERBRAND

BrandKPIsforhotels:HolidayInninGermany

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonHolidayInn’sperformanceinthehotelmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:June2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

70%ofHolidayInnusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?HolidayInn’sbrandingresonatesmorewithGenX?HolidayInngenerallyappealstomenmorethan

women

?AmongHolidayInnenthusiasts,38%fallunderthehigh-incomecategory

?Consumerswanttheirhotelbrandstohavefriendliness,reliability,andhighvalue

Howdoesthebrandperforminthemarket??HolidayInnrankssecondinawarenesswithinthehotelmarket

?ThepopularityratingofHolidayInnis34%

?HolidayInnranksthirdinusage

?Intermsofloyalty,HolidayInnisoutsidetheTop10inGermany

?HolidayInnhasascoreof15%formediabuzz

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Sources:StatistaConsumerI