CONSUMERBRAND

BrandKPIsforhotels:HolidayInnExpressinGermany

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonHolidayInnExpress’performanceinthehotelmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:June2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

73%ofHolidayInnExpressusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?HolidayInnExpress’brandingresonatesmorewithMillennials

?HolidayInnExpressgenerallyappealstomenmorethanwomen

?AmongHolidayInnExpressenthusiasts,32%fallunderthehigh-incomecategory

?Consumerswanttheirhotelbrandstohavefriendliness,reliability,andhighvalue

Howdoesthebrandperforminthemarket?

?HolidayInnExpressranksninthinawarenesswithinthehotelmarket

?ThepopularityratingofHolidayInnExpressis24%?HolidayInnExpressranksoutsidetheTop10inusage?Intermsofloyalty,HolidayInnExpressisoutsidethe