CONSUMERBRAND

BrandKPIsforlaundrydetergent:NirmainIndia

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonNirma’sperformanceinthelaundrydetergentmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

68%ofNirmausersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Nirma’sbrandingresonateswithGenZsimilarlytootherbrandsintheindustry

?Nirmagenerallyappealstomenmorethanwomen?AmongNirmaenthusiasts,32%fallunderthehigh-

incomecategory

?Consumerswanttheirlaundrydetergentbrandstohavehonesty/trustworthiness,authenticity,andreliability

Howdoesthebrandperforminthemarket??Nirmarankssixthinawarenesswithinthelaundrydetergentmarket

?ThepopularityratingofNirmais42%

?Nirmarankstenthinusage

?Intermsofloyalty,NirmaistenthinIndia

?Nirmahasascoreof37%formediabuzz

3

Sources:Sta