CONSUMERBRAND

BrandKPIsforicedtea:FeelGoodinBrazil

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonFeelGood’sperformanceintheicedteamarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

79%ofFeelGoodconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?FeelGood’sbrandingresonatesmorewithMillennials

?FeelGoodgenerallyappealstomenmorethanwomen

?AmongFeelGoodenthusiasts,45%fallunderthehigh-incomecategory

?Consumerswanttheiricedteabrandstohavereliability,authenticity,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

?FeelGoodranksfifthinawarenesswithintheicedteamarket

?ThepopularityratingofFeelGoodis27%

?FeelGoodranksninthinconsumption

?Intermsofloyalty,FeelGoodisninthinBrazil

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