CONSUMERBRAND

BrandKPIsforjuice:Capri-SuninGermany

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonCapri-Sun’sperformanceinthejuicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

81%ofCapri-SunconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Capri-Sun’sbrandingresonatesmorewithGenZ?Capri-Sungenerallyappealstowomenmorethan

men

?AmongCapri-Sunenthusiasts,32%fallunderthehigh-incomecategory

?Consumerswanttheirjuicebrandstohavehighvalue,reliability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

?Capri-Sunrankssecondinawarenesswithinthejuicemarket

?ThepopularityratingofCapri-Sunis45%

?Capri-Sunranksthirdinconsumption

?Intermsofloyalty,Capri-SunisninthinGermany

?Capri-Sun