CONSUMERBRAND

BrandKPIsforicedtea:HarneySonsinMexico

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonHarneySons’performanceintheicedteamarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

70%ofHarneySonsconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?HarneySons’brandingresonatesmorewithMillennials

?HarneySonsgenerallyappealstomenmorethanwomen

?AmongHarneySonsenthusiasts,36%fallunderthehigh-incomecategory

?Consumerswanttheiricedteabrandstohaveauthenticity,reliability,andcoolness

Howdoesthebrandperforminthemarket?

?HarneySonsranksseventhinawarenesswithintheicedteamarket

?ThepopularityratingofHarneySonsis32%

?HarneySonsranksoutsidetheTop10inconsumption

?Intermsofloyalty,Harney