CONSUMERBRAND

BrandKPIsforicecream:ViennettainGermany

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonViennetta’sperformanceintheicecreammarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

86%ofViennettaconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Viennetta’sbrandingresonatesmorewithGenX

?Viennettagenerallyappealstowomenmorethanmen

?AmongViennettaenthusiasts,38%fallunderthehigh-incomecategory

?Consumerswanttheiricecreambrandstohavehighvalue,coolness,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??ViennettaranksoutsidetheTop10inawarenesswithintheicecreammarket

?ThepopularityratingofViennettais33%

?ViennettaranksoutsidetheTop10inconsumption?Intermsofloyalty,Viennet