CONSUMERBRAND

BrandKPIsforneobankingneobrokerage:N26intheUnitedStates

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonN26’sperformanceintheneobankingneobrokeragemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

50%ofN26usersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?N26’sbrandingresonatesmorewithMillennials

?N26generallyappealstomenmorethanwomen?AmongN26enthusiasts,43%fallunderthehigh-

incomecategory

?Consumerswanttheirneobankingneobrokeragebrandstohavehonesty/trustworthiness,reliability,andauthenticity

Howdoesthebrandperforminthemarket?

?N26ranksoutsidetheTop10inawarenesswithintheneobankingneobrokeragemarket

?ThepopularityratingofN26is13%

?N26ranksoutsidetheTop10inusage

?Intermsofloyalty,N26isoutsidetheTop10intheUnitedStates

?N26has