CONSUMERBRAND

BrandKPIsforneobankingneobrokerage:GoBankintheUnitedStates

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonGoBank’sperformanceintheneobankingneobrokeragemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:September2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

67%ofGoBankusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?GoBank’sbrandingresonatesmorewithMillennials?GoBankgenerallyappealstomenmorethanwomen?AmongGoBankenthusiasts,34%fallunderthehigh-

incomecategory

?Consumerswanttheirneobankingneobrokeragebrandstohavehonesty/trustworthiness,reliability,andauthenticity

Howdoesthebrandperforminthemarket??GoBankrankseighthinawarenesswithintheneobankingneobrokeragemarket

?ThepopularityratingofGoBankis27%

?GoBankranksfifthinusage

?Intermsofloyalty,GoBankisninthintheUnitedStates

?GoBankhasasco