CONSUMERBRAND

BrandKPIsforneobankingneobrokerage:DaveintheUnitedStates

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonDave’sperformanceintheneobankingneobrokeragemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:September2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

62%ofDaveusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Dave’sbrandingresonatesmorewithMillennials?Davegenerallyappealstomenmorethanwomen?AmongDaveenthusiasts,31%fallunderthehigh-

incomecategory

?Consumerswanttheirneobankingneobrokeragebrandstohavehonesty/trustworthiness,reliability,andauthenticity

Howdoesthebrandperforminthemarket?

?Daverankssixthinawarenesswithintheneobankingneobrokeragemarket

?ThepopularityratingofDaveis33%

?Daverankssecondinusage

?Intermsofloyalty,DaveisoutsidetheTop10intheUnitedStates

?Davehasascoreof3