Case1MassLay-offoftheYear2012CompanyLay-offAmountPercentofCutNO.afterCutHewlett-Packard27,2757.8%322,325AmericanAirlines14,20017.7%65,900IBM9,0002.1%424,362Pepsi8,7002.9%288,300Google4,0007.3%50,604Tips近20年来,高科技产业,如计算机产业和电子产业,发展突飞猛进,导致对劳动力的需求下滑,特别是对白领阶层;加之越来越激烈的国际竞争,迫使一些企业走上合并、兼并的道路,从而出现了全球性的大规模裁员现象。这种现象在高科技发达的欧美国家尤为突出。Tips:全球化在文化、政治等方面意味着越来越趋向于一致化、合作化,而在经济上则意味着更深层次的分工协作。50年前,一辆美国车节能全部由一盒美国公司生产,而到了21实际,车的零部件、车型设计、技术、广告策划、工作人员等可能来组不同国家的不同企业。Case2GlobalizationWhatdoesglobalizationmean?Whatdoesitmeanforacountry’seconomy?Doyouthinkglobalizationisatrendforthedevelopingcountries?Whydoyouthinkso?QuestionsforDiscussionPassageBBillGates—Chairman,MicrosoftCorp.21PassageABritishEconomy:JustBetterthanNothingSupplementaryreadingEscapedrecession,butremainsweakpublicsectorisbeingcuthighlydependentonfinancialserviceshobbledbankingsector(mostimportant)2.BritishEconomy:JustBetterthanNothing3.Inconstructionindustry:4.solution:soaped-uplendingschemefundingforlendingRefusedtolend75%+ofthepropertypriceDepositrequirementisjumpedDemandfall,supplyfall.SmallfirmssuffersfromtightcreditUnitSixEconomyLesson12EconomyoftheUKandtheUSA1.LearningObjectives2.Starter3.TextStudy4.LessonReview5.CaseStudy6.SupplementaryReadingLearnaboutthestagesofeconomicdevelopmentofthetwocountries.2Acquireageneralideaaboutsomeworld-famousenterprisesandimportantfiguresinthetwocountries.3Learnaboutthepresenteconomicsituationofthetwocountries.41AgeneralideaabouttheeconomicstructureoftheUKandtheUSA.LearningObjectivesStarter:Findouttheinformationaboutthefollowinglogos,andtalkabouttheirinfluenceontheworldeconomy.Wal-Mart:anAmericanpubliccorporation