CONSUMERBRAND

BrandKPIsforjuice:innocentinGermany

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

Thisreportisbasedoninnocent’sperformanceinthejuicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

82%ofinnocentconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?innocent’sbrandingresonatesmorewithMillennials?innocentgenerallyappealstowomenmorethan

men

?Amonginnocententhusiasts,43%fallunderthehigh-incomecategory

?Consumerswanttheirjuicebrandstohavehighvalue,reliability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??innocentranksoutsidetheTop10inawarenesswithinthejuicemarket

?Thepopularityratingofinnocentis34%

?innocentranksfifthinconsumption

?Intermsofloyalty,innocentissixthinGermany?innocent