CONSUMERBRAND

BrandKPIsforicedtea:TwiningsinMexico

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonTwinings’performanceintheicedteamarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

82%ofTwiningsconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Twinings’brandingresonatesmorewithMillennials?Twiningsgenerallyappealstowomenmorethan

men

?AmongTwiningsenthusiasts,47%fallunderthehigh-incomecategory

?Consumerswanttheiricedteabrandstohaveauthenticity,reliability,andcoolness

Howdoesthebrandperforminthemarket??Twiningsranksfifthinawarenesswithintheicedteamarket

?ThepopularityratingofTwiningsis42%

?Twiningsranksfourthinconsumption

?Intermsofloyalty,TwiningsisfourthinMexico

?Twiningshasascoreof17