CONSUMERBRAND

BrandKPIsforonlineeducationservices:DuolingointheUnitedStates

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonDuolingo’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

82%ofDuolingousersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Duolingo’sbrandingresonatesmorewithGenZ

?Duolingogenerallyappealstowomenmorethanmen

?AmongDuolingoenthusiasts,51%fallunderthehigh-incomecategory

?Consumerswanttheironlineeducationservicebrandstohavehighvalue,honesty/trustworthiness,andauthenticity

Howdoesthebrandperforminthemarket?

?Duolingoranksfourthinawarenesswithintheonlineeducationservicemarket

?ThepopularityratingofDuolingois53%

?Duolingoranksfirstinusage

?Intermsofloyalty,DuolingoissecondintheUnitedState