经贸英语ENGLISHFORCAREERS新职业英语Unit1BusinessRelations第三版
Warming-upReadingAListening4123ReadingB5Writing6Project7Unit1BusinessRelations8Speaking69VocabularyandStructureWisdomofChina
Warming-upTask1Thefollowinglogosrepresentsomeofthemostfamousmultinationalcompaniesintheworld.Whichonesareyoufamiliarwith?Pleasechooseandtalkaboutthecompaniesandtheirproductsorservicesbriefly.Unit1Unit1BusinessRelations
Warming-upTask2Receptionsarenormallyconsideredthefirstbusinesscardofacompany.Amongthefollowingqualities,whatwouldmakeaqualifiedreceptionist?Arrangeyourchoicesinorderfromthemostimportanttotheleastandexplainwhy.StandardMandarin(普通话)CordialandFriendlyAttitudeAttractiveAppearanceGoodManagementSkillGreatFamiliaritywithProductsConsiderableFlexibilityUnit1BusinessRelations√√√√Home
HomeReadingATextTask1Task2Task3Task4BackgroundInformationUnit1BusinessRelations
BackReadingABackgroundInformationInmoderninternationaltrade,itisprimaryandnecessaryforacompanytoseekprospectiveclientsandtoestablishbusinessrelationswiththemsoastostartanddevelopitsbusiness.Indoingthis,thesellerandthebuyeroftenchoosewritingletters,sendingemails,makingphonecalls,orsimplymeetingeachother,amongwhich,writinglettersoremailsismostfrequentlyused.Agoodletterforestablishingbusinessrelationsshouldcomplywiththefollowingprinciples:complete—thelettershouldincludenecessaryinformation;considerate—thelettershouldbecomposedwithdueconsiderationofthereceiver’sneedorexpectation;courteous—thetoneofthelettershouldbecourteousandpolite;clear—thewriter’sideasshouldbeexpressedclearlyintheletter,avoidingpossiblymisleadingwordsorexpressions;concise—thelettershouldbec