CONSUMERBRAND

BrandKPIsforonlineeducationservices:CourseraintheUnitedKingdom

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonCoursera’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

80%ofCourserausersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Coursera’sbrandingresonatesmorewithMillennials?Courseragenerallyappealstomenmorethan

women

?AmongCourseraenthusiasts,68%fallunderthehigh-incomecategory

?Consumerswanttheironlineeducationservicebrandstohavereliability,honesty/trustworthiness,andfriendliness

Howdoesthebrandperforminthemarket??Courseraranksseventhinawarenesswithintheonlineeducationservicemarket

?ThepopularityratingofCourserais48%

?Courserarankssecondinusage

?Intermsofloyalty,Courseraisseventhinthe