CONSUMERBRAND

BrandKPIsforpetsupplyonlineshops:KennelKitcheninIndia

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonKennelKitchen’sperformanceinthepetsupplyonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

77%ofKennelKitchenusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?KennelKitchen’sbrandingresonatesmorewithMillennials

?KennelKitchengenerallyappealstomenmorethanwomen

?AmongKennelKitchenenthusiasts,42%fallunderthehigh-incomecategory

?Consumerswanttheirpetsupplyonlineshopbrandstohavehonesty/trustworthiness,friendliness,andauthenticity

Howdoesthebrandperforminthemarket??KennelKitchenranksfourthinawarenesswithinthepetsupplyonlineshopmarket

?ThepopularityratingofKennelKitchenis50%

?KennelKitchenranksfifthinusage

?Intermsofloyalty,K