CONSUMERBRAND

BrandKPIsfororganicfood:NOWRealFoodintheUnitedStates

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonNOWRealFood’sperformanceintheorganicfoodmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

66%ofNOWRealFoodconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?NOWRealFood’sbrandingresonatesmorewithMillennials

?NOWRealFoodgenerallyappealstomenmorethanwomen

?AmongNOWRealFoodenthusiasts,53%fallunderthehigh-incomecategory

?Consumerswanttheirorganicfoodbrandstohavehighvalue,honesty/trustworthiness,andauthenticity

Howdoesthebrandperforminthemarket?

?NOWRealFoodranksoutsidetheTop10inawarenesswithintheorganicfoodmarket

?ThepopularityratingofNOWRealFoodis25%

?NOWRealFoodrank