CONSUMERBRAND

BrandKPIsforonlineeducationservices:PluralsightinGermany

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonPluralsight’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

70%ofPluralsightusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Pluralsight’sbrandingresonatesmorewithMillennials

?Pluralsightgenerallyappealstomenmorethanwomen

?AmongPluralsightenthusiasts,42%fallunderthehigh-incomecategory

?Consumerswanttheironlineeducationservicebrandstohavereliability,highvalue,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket??PluralsightranksoutsidetheTop10inawarenesswithintheonlineeducationservicemarket

?ThepopularityratingofPluralsightis19%

?PluralsightranksoutsidetheTop10inusage

?Intermsof