CONSUMERBRAND

BrandKPIsforpetsupplyonlineshops:meintierdiscount.dein

Germany

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

Thisreportisbasedonmeintierdiscount.de’sperformanceinthepetsupplyonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

53%ofmeintierdiscount.deusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?meintierdiscount.de’sbrandingresonatesmorewithMillennials

?meintierdiscount.degenerallyappealstomenmorethanwomen

?Amongmeintierdiscount.deenthusiasts,46%fallunderthehigh-incomecategory

?Consumerswanttheirpetsupplyonlineshopbrandstohavereliability,highvalue,andfriendliness

Howdoesthebrandperforminthemarket?

?meintierdiscount.deranksoutsidetheTop10inawarenesswithinthepetsupplyonlineshopmarket

?Thepopularityratingofmeintierdiscount.deis23%?meintierdiscount.der