CONSUMERBRAND

BrandKPIsforpetsupplyonlineshops:McZooinGermany

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonMcZoo’sperformanceinthepetsupplyonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

68%ofMcZoousersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?McZoo’sbrandingresonatesmorewithGenZ

?McZoogenerallyappealstowomenmorethanmen?AmongMcZooenthusiasts,38%fallunderthehigh-

incomecategory

?Consumerswanttheirpetsupplyonlineshopbrandstohavereliability,highvalue,andfriendliness

Howdoesthebrandperforminthemarket??McZooranksoutsidetheTop10inawarenesswithinthepetsupplyonlineshopmarket

?ThepopularityratingofMcZoois30%

?McZooranksthirdinusage

?Intermsofloyalty,McZooisoutsidetheTop10inGermany

?McZoohasascoreof22%formediabuzz

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