CONSUMERBRAND

BrandKPIsforonlineeducationservices:FutureLearnintheUnitedStates

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonFutureLearn’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

60%ofFutureLearnusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?FutureLearn’sbrandingresonatesmorewithGenZ?FutureLearngenerallyappealstomenmorethan

women

?AmongFutureLearnenthusiasts,40%fallunderthehigh-incomecategory

?Consumerswanttheironlineeducationservicebrandstohavehighvalue,honesty/trustworthiness,andauthenticity

Howdoesthebrandperforminthemarket??FutureLearnranksoutsidetheTop10inawarenesswithintheonlineeducationservicemarket

?ThepopularityratingofFutureLearnis29%

?FutureLearnranksfifthinusage

?Intermsofloyalt