CONSUMERBRAND

BrandKPIsforonlineeducationservices:edXinMexico

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonedX’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

73%ofedXusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?edX’sbrandingresonatesmorewithMillennials

?edXgenerallyappealstomenmorethanwomen

?AmongedXenthusiasts,48%fallunderthehigh-incomecategory

?Consumerswanttheironlineeducationservicebrandstohavecleverness,honesty/trustworthiness,andreliability

Howdoesthebrandperforminthemarket?

?edXranksoutsidetheTop10inawarenesswithintheonlineeducationservicemarket

?ThepopularityratingofedXis24%

?edXranksninthinusage

?Intermsofloyalty,edXisninthinMexico

?edXhasascoreof14%formediabuzz

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Sources: