CONSUMERBRAND

BrandKPIsforonlineeducationservices:edXinBrazil

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonedX’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

64%ofedXusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?edX’sbrandingresonatesmorewithMillennials

?edXgenerallyappealstomenmorethanwomen?AmongedXenthusiasts,44%fallunderthehigh-

incomecategory

?Consumerswanttheironlineeducationservicebrandstohavereliability,honesty/trustworthiness,andauthenticity

Howdoesthebrandperforminthemarket?

?edXranksoutsidetheTop10inawarenesswithintheonlineeducationservicemarket

?ThepopularityratingofedXis18%

?edXranksoutsidetheTop10inusage

?Intermsofloyalty,edXisoutsidetheTop10inBrazil?edXhasascoreof14