CONSUMERBRAND

BrandKPIsforonlineeducationservices:EdukinBrazil

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonEduk’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

61%ofEdukusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?Eduk’sbrandingresonatesmorewithGenX

?Edukgenerallyappealstowomenmorethanmen?AmongEdukenthusiasts,48%fallunderthehigh-

incomecategory

?Consumerswanttheironlineeducationservicebrandstohavereliability,honesty/trustworthiness,andauthenticity

Howdoesthebrandperforminthemarket?

?Edukrankseighthinawarenesswithintheonlineeducationservicemarket

?ThepopularityratingofEdukis33%

?Edukranksninthinusage

?Intermsofloyalty,EdukisoutsidetheTop10inBrazil?Edukhasascoreof19%formediabuzz

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