CONSUMERBRAND

BrandKPIsfororganicfood:M?eTerrainBrazil

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonM?eTerra’sperformanceintheorganicfoodmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

89%ofM?eTerraconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

?M?eTerra’sbrandingresonatesmorewithGenX

?M?eTerragenerallyappealstowomenmorethanmen

?AmongM?eTerraenthusiasts,40%fallunderthehigh-incomecategory

?Consumerswanttheirorganicfoodbrandstohavereliability,honesty/trustworthiness,andsustainability

Howdoesthebrandperforminthemarket?

?M?eTerraranksfirstinawarenesswithintheorganicfoodmarket

?ThepopularityratingofM?eTerrais75%

?M?eTerraranksfirstinconsumption

?Intermsofloyalty,M?eTerraisfirst