CONSUMERBRANDBrandKPIsforE-bikespedelecs:CaloiinBrazilConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonCaloi’sperformanceintheE-bikepedelecmarket.Fieldwork:May-June2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofNovember2024

85%ofCaloiownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Caloi’sbrandingresonatesmorewithGenX?Caloigenerallyappealstowomenandmenequally?CaloiranksfirstinawarenesswithintheE-bikepedelecmarket?ThepopularityratingofCaloiis83%?Caloiranksfirstinownership?AmongCaloienthusiasts,37%fallunderthehigh-incomecategory?ConsumerswanttheirE-bikepedelecbrandstohavereliability,authenticity,andhonesty/trustworthiness?Intermsofloyalty,CaloiisthirdinBrazil?Caloihasascoreof46%formediabuzz3Sources:StatistaConsumerInsight