CONSUMERBRANDBrandKPIsforicecream:H?agen-DazsinGermanyConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonH?agen-Dazs’performanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

81%ofH?agen-DazsconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??H?agen-Dazs’brandingresonatesmorewithGenX?H?agen-DazsranksoutsidetheTop10inawarenesswithintheicecreammarket?H?agen-Dazsgenerallyappealstowomenmorethanmen?ThepopularityratingofH?agen-Dazsis40%?H?agen-Dazsrankseighthinconsumption?AmongH?agen-Dazsenthusiasts,38%fallunderthehigh-incomecategory?Intermsofloyalty,H?agen-DazsiseighthinGermany?H?agen-Dazshasascoreof17%formediabuzz?Consumerswanttheiricecreambrandstohavehighvalue,coolness,andhon