CONSUMERBRANDBrandKPIsforicecream:GoodHumorintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonGoodHumor’sperformanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

82%ofGoodHumorconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??GoodHumor’sbrandingresonatesmorewithGenX?GoodHumorranksoutsidetheTop10inawarenesswithintheicecreammarket?GoodHumorgenerallyappealstomenmorethanwomen?ThepopularityratingofGoodHumoris32%?AmongGoodHumorenthusiasts,33%fallunderthe?GoodHumorranksoutsidetheTop10inhigh-incomecategoryconsumption?Consumerswanttheiricecreambrandstohave?Intermsofloyalty,GoodHumorisninthintheUnitedauthenticity,highvalue,andhonesty/trustworthinessStates