CONSUMERBRANDBrandKPIsforicecream:AmulinIndiaConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonAmul’sperformanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

91%ofAmulconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Amul’sbrandingresonateswithGenXsimilarlyto?Amulranksfirstinawarenesswithintheicecreamotherbrandsintheindustrymarket?Amulgenerallyappealstomenmorethanwomen?ThepopularityratingofAmulis83%?Amulranksfirstinconsumption?AmongAmulenthusiasts,36%fallunderthehigh-incomecategory?Intermsofloyalty,AmulisfirstinIndia?Amulhasascoreof80%formediabuzz?Consumerswanttheiricecreambrandstohavecoolness,honesty/trustworthiness,andauthenticity3Sources:StatistaConsumerInsig